Sponsored Brands Video: Stop the scroll, make the sale.

But only if you do it right.

These aren't your standard product videos.

Forget TV commercials, unboxing videos, or talking-head reviews.

SBV ads require a different approach - one that captures attention and drives action in seconds.

These videos appear directly in Amazon search results, where shoppers are actively looking to solve problems.

Your job? Show them the solution before they even finish scrolling.

Here's what makes SBV work:
1. The 3-Second Rule: Hook viewers instantly with a visual that demands attention or a problem they recognize
2. Silent but Powerful: 95% of shoppers won't turn on sound - your visuals and text need to do all the talking
3. Short and Sharp: 15 seconds max to get your message across

Tips for Creating High-Converting SBV:
▪️ Show the Product Fast: No slow builds - get your product on screen immediately
▪️ Use Bold Colors: Amazon's white background will swallow timid designs
▪️ Keep Text Minimal: Mobile viewers won't read paragraphs
▪️ Add Lifestyle Shots: Show your product in action, not just sitting pretty
▪️ Include a Clear CTA: Tell shoppers exactly what to do next

Great SBV ads constantly evolve.

Test different hooks, visuals, and CTAs.

Your metrics will show what drives the most conversions for your product.

Watch the below reel of well-done SBV.


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♻️ Reshare to help sellers understand SBV