Share unspent campaign budget with other campaigns in the same portfolio
➡️Portfolios can now share unspent campaign budgets across campaigns within the same portfolio. If a campaign exhausts its daily budget, it can tap into unused budgets from other campaigns, allowing it to spend up to 100% more on high-traffic days.
➡️Benefits:
✅Maximize your ROI by leveraging budgets more effectively.
✅Ensure high-performing campaigns continue running during peak traffic days.
✅No surprise costs: Campaigns will not exceed their total monthly budget (sum of daily budgets × days in the month).
➡️Example:
✅Portfolio with 3 Campaigns (Daily Budget: $100 each)
✅Campaign 1 spent $70, Campaign 2 spent $50, and Campaign 3 fully spent $100 on Day 1.
✅The $80 leftover budget is now available to Campaign 3 to use on the next day for more impressions and clicks!
➡️The leftover budget resets at the start of each month. Currently, it's in beta and not available on all accounts.