Brand Tailored Promotions has a great upgrade! + Strategy below for Prime Day

Now you can exclude asins - this a great addition for the tool.

While i'm not nerding out on troubleshooting catalog issues, I do like a good marketing funnel.

BTP is a great tool especially paired with strategic ads this can be powerful.

My favorite audience for this Brand Cart Abondonders, why? because they get a notification if the item in their cart has a promo on it or the price changes.

With that their is a strategy you can use to EXTEND Prime Day, follow the below steps to target high intent customers with BTP after Prime Day.

1. After Prime Day set up a BTP for the Same Products your were promoting - these are the products that will most likely be in the carts

2. Use the Brand cart abandoners (90 days) audience

3. Discount the same or below what you offered for Prime Day - you have to offer at least 10% - create FOMO here, you can even go a little lower in the discount and you will see some conversions

I like visuals, i'm currently building out a flow for this that you can follow. If you are interested in seeing more details on this Amazon Funnel, comment "Amazon Funnel" and ill make sure to send the link to it when complete.