If you’re not using Brand Tailored Promotions, what’s your excuse?

This is one of the most underrated tools on Amazon right now.

BTP has evolved a lot. You can now target different parts of the funnel—from new customer acquisition to re-engagement and even retention or cross-selling. And the best part? It’s free to run (just a 10% minimum coupon).

I personally run it across every major segment:

Cart Abandoners
View Remarketing
Declining Promising
And many more

It doesn’t matter if your brand is CPG or not. Think about this:

These promos show up when customers are actually looking for them—on search pages, detail pages, even your brand store. That green “Save X%” badge? That’s where it shines.

Here’s one example:
I ran a BTP targeting add-to-cart audiences, and the next week I saw a 14% decrease in drop-off from cart to purchase.
That’s a huge win for something that costs $0.

You can find this kind of data inside your Brand Metrics.
> Customer Journey Analytics

👉 So my question is: Are you running Brand Tailored Promotions?
If yes—what segments are working best for you?
If not—what’s stopping you?