Forget lower prices. This is the REAL key to dominating Amazon as a small brand (... even against industry giants)

Most people believe Amazon is a level playing field.

Better product + lower price = guaranteed success, right?

WRONG.

After helping 100+ brands launch on Amazon, here's what we've learned:

Brand recognition is CRUCIAL for success on the platform.

Here's why:

1️⃣ Trust factor — Shoppers gravitate towards names they know and trust.

2️⃣ Search visibility — Established brands often rank higher in search results.

3️⃣ Review momentum — Known brands accumulate reviews faster, boosting credibility.

So, what should small brands do?

✅ Focus on quality — Ensure your product truly stands out.
✅ Competitive pricing — Offer value to overcome brand hesitation.
✅ Smart promotion — Use targeted ads to reach your ideal customers.
✅ Allocate budget wisely — Invest in off-Amazon brand awareness.

Remember: Building brand recognition is a marathon, not a sprint.

Don't blow your entire budget on Amazon ads.

Instead, invest in getting the word out about your brand elsewhere.

This strategy will make your climb to Amazon success much easier.