"We're seeing large fluctuation week-over-week, is it specific to our brand or the category as a whole?" Friendly reminder that Brand Metrics should be one of your best friends over the next few weeks and through the remainder of gifting season... 🙂

This is a great place to see how your WoW performance is stacking up against the median (50th percentile), and top (95-99th percentile) competitors within your selected category.

Ad Console ▶️ Insights & Planning ▶️ Brand Metrics

"Brand Metrics provides measurement solutions that quantify opportunities for your brand at each stage of the customer journey on Amazon and helps brands understand the value of different shopping engagements that impact stages of that journey. You can now access Awareness and Consideration indices that compare your performance to peers using models predictive of consideration and sales. Brand Metrics quantifies the number of customers in the awareness and consideration marketing funnel stages and is built at scale to measure all shopping engagements with your brand on Amazon, not just ad-attributed engagements. Additionally, BM breaks out key shopping engagements at each stage of the shopping journey, along with the Return on Engagement, so you can measure the historical sales following a consideration event or purchase."