Boosting Home Textile Sales with PPC Strategies-

Hello everyone,

Today, I'm sharing how we boosted our sales in home textile category using basic PPC strategies. We had compared data from two weeks before and two weeks after implementing the strategies to demonstrate the growth in PPC and overall sales.

✅ Before Strategy Implementation (May 13 to May 26):

👉 PPC Sales: $2,783
👉ACOS : 22%
👉Conversion Rate: 12%
👉CTR : 0.09%

✅ After Strategy Implementation (May 27 to June 9):

We implemented several strategies such as-

➡ New Campaigns: We started new Sponsored Product campaigns using auto, keywords and relevant competitors targeting. We focused on long-tail keywords and closely matched competitors' ads to reach the right audience.
➡ Negative Keywords: We kept added irrelevant keywords to our negative list to make sure our ads were shown to the right and targeted audience.
➡ Daily Adjustments: We updated negative search terms in the auto campaigns every other day. This helped us a lot in regularly refreshing our negative keyword list, control wasted ad spend, and improve overall ad relevance.
➡ Positive ST campaigns: We created separate new campaigns to focus more on positive search terms. This helped us drive sales with better conversion rates and lower ACOS.

Results:

👉PPC Sales: Increased from $2,783 to $4,952
👉ACOS: Decreased from 22% to 16%
👉Conversion Rate: Increased from 12% to 18%

The data shows a clear upward trend in both PPC sales and overall sales. By focusing on highly relevant targeting, closely monitoring and optimising campaigns and actively managing negative keywords, we controlled our ad spend and improved conversion rates, resulting in higher revenue.
In summary, targeting the right audience and continuously refining our strategies led to significant improvements in sales and efficiency.

Let me know your thoughts on this approach.

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