📣Black Friday 2024 vs 2023: A 3% Dip on the Day, but a 17% Win Over the Week

Black Friday has evolved from being a single day of shopping excitement into a broader, extended shopping season.

In 2024, our clients saw a slight 3% decline in sales on Black Friday Day compared to 2023.

However, when we take a step back and look at the 8 days leading up to and including Black Friday, the story is quite different: sales increased by 17% compared to the same timeframe last year.

This highlights a clear trend:

The traditional “Black Friday frenzy” has stretched into a longer shopping window, reducing dependence on a single day for peak sales. Sellers who strategically launched their deals earlier this year were able to capture more consumer spending throughout the extended week.

What about your experience this Black Friday? Are you seeing a similar shift in trends?