𝐇𝐨𝐰 𝐭𝐨 𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐝𝐠𝐞𝐭 𝐓𝐡𝐢𝐬 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲🚀
The BFCM sale season is here and over the past four days, traffic and clicks have surged. While many of you have already increased your bids to secure TOS placements, but don’t forget the biggest day- Black Friday (29th Nov)- is still ahead. 🛍️

Since most of us have limited monthly budgets, it’s crucial to plan and spend wisely to avoid running out of funds too soon. Here are some points to keep in mind to ensure your budget doesn’t exhaust and there’s enough left for Black Friday, as that day will bring even more traffic and sales.

✅ 𝐒𝐞𝐭 𝐃𝐚𝐢𝐥𝐲 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐋𝐢𝐦𝐢𝐭𝐬- Adjust daily budgets strategically to prevent overspending too early in the sale period.

✅𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐇𝐢𝐠𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬- Identify campaigns or keywords driving the most sales and allocate a larger share of your budget there.

✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐘𝐨𝐮𝐫 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐃𝐚𝐭𝐚- TOS is great but keep an eye on CPC. Check other placements that might cost less but still bring better conversions.

✅𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐃𝐚𝐢𝐥𝐲- Keep a close watch on spend, sales, and CPC trends. Make quick adjustments to stay on track.

✅𝐏𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐒𝐮𝐫𝐠𝐞 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠- Reserve 20-25% of your monthly budget for Black Friday, ensuring you can handle the higher traffic without overspending or exhausting funds.