Another BTR Media case study with one of my favorite brands! 🫳🎙️

See how our full-funnel strategy combined branded and category-level advertising to maximize their visibility and engagement ⬇

🔶The challenge
Bird Buddy’s launch on Amazon meant breaking into a competitive market with no prior sales history on the platform.

With premium pricing against lower-cost competitors, we aimed to leverage Bird Buddy's off-platform brand recognition to quickly capture market share and establish a presence.

🔶The strategy
Our approach centered around two primary goals: protecting Bird Buddy’s brand presence and expanding reach through aggressive category conquesting.

We did this through three methods:

🔸Brand protection and Top-of-Search dominance
🔸Category conquest and competitor targeting
🔸Full-funnel approach using Amazon Ads’ Suite

🔶The results
Bird Buddy’s Q4 campaign achieved exceptional sales and brand recognition!

🔸#1 New Release
🔸Best Seller Badge
🔸Boost in ad engagement that resulted in $2.2MM in ad revenue with $646k in ad spend
🔸Peak conversion rate of 10.01% in November

Full case study linked on our website 🔗

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Also, if you don't have a Birdbuddy, now is the time to get one!! 🎄🎁