๐ณ ๐ฆ๐ถ๐บ๐ฝ๐น๐ฒ ๐ง๐ถ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐๐ถ๐ฑ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐
Optimizing your bids is key to running successful ads. Here are some easy tips to help you manage your bids better:
๐ ๐๐ผ๐ปโ๐ ๐ฅ๐๐๐ต ๐๐ผ ๐๐๐ฑ๐ด๐ฒ
- A keyword may not perform well right now because of short-term changes or trends.
- Check a longer date range (like 30-60 days) as well as shorter ones (7-15 days) to get a clearer picture.
- Also, keep in mind the ad attribution window (3-14 days), especially for new targets.
๐ฏ ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐๐ถ๐ฑ๐ ๐๐ผ๐ปโ๐ ๐๐น๐๐ฎ๐๐ ๐ ๐ฒ๐ฎ๐ป ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐๐๐ข๐ฆ
- Higher bids can lead to higher costs per click (CPC), but that doesnโt always mean higher ACOS.
- High bids can help you win better ad placements where conversions are higher, which can lower the ACOS.
๐ ๐ก๐ฒ๐ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ ๐ถ๐ด๐ต๐ ๐ฆ๐ต๐ผ๐ ๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฆ๐๐ด๐ด๐ฒ๐๐๐ฒ๐ฑ ๐๐ถ๐ฑ๐
- When you launch a new campaign, suggested bids for the same keywords are often higher at first. These bids usually go down once the campaign starts running.
๐ ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐ฅ๐ฒ๐ด๐๐น๐ฎ๐ฟ๐น๐
- Itโs a good idea to optimize your bids regularly based on how theyโre performing (at least every 5-7 days).
โ ๏ธ ๐๐ฒ ๐๐ฎ๐ฟ๐ฒ๐ณ๐๐น ๐๐ถ๐๐ต ๐๐๐ป๐ฎ๐บ๐ถ๐ฐ ๐๐ถ๐ฑ๐
- Often, Iโve noticed fluctuations in dynamic bids performance, so need to optimize regularly.
- If you have set dynamic bids up and down, they will add up to increasing bids. You may want to calculate the impact on dynamic bids and the maximum it can go up on a new bid.
๐ ๐ ๐ฎ๐๐ฐ๐ต ๐ง๐๐ฝ๐ฒ๐ ๐ฎ๐ฟ๐ฒ ๐๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐
- Auto, Phrase and Broad match types may seem like theyโre underperforming because theyโre less precise.
- It's always useful to analyse search terms and regularly add negative targeting.
๐ ๐ ๐ฎ๐ธ๐ฒ ๐ฆ๐บ๐ฎ๐น๐น ๐๐ต๐ฎ๐ป๐ด๐ฒ๐
Instead of making big changes to your bids, try increasing or decreasing them slowly.
Small changes help you manage your spending and ACOS more effectively.
Optimizing bids takes time, but itโs worth it!
What strategies do you use to optimize bids?
