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Sep 08, 2024 12:00AM

Bid adjustments may not sufficiently control costs. Lowering bids alone might not reduce CPC if it's already below your bid. To effectively cut ad spend, focus on adjusting based on actual CPC rather than just bid amounts.

Elizabeth Greene | Link to post

Cutting Bleeders?



Bid Adjustments Alone Might Not Be Enough.

When lowering bids to control costs, you might not be going far enough, especially when high-click, no-sale scenarios hit.

For instance, if your bid is $2 but your cost per click (CPC) is just $0.50, even dropping your bid to $1 won’t change your CPC—it remains at $0.50, keeping ad spend high.

To truly cut costs, focus on adjusting based on CPC, not just bids.

It's all about making sure your spend aligns with performance, not just numbers.

Are your bid strategies actually reducing wasted ad spend?

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