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Dec 04, 2024 12:00AM

BFCM success continues with strategic post-holiday actions. Retarget browsers, analyze campaign data, launch gift promotions, maintain stock levels, and build customer loyalty through tailored offers.

Snehil Shreya | Link to post

๐‡๐จ๐ฐ ๐ญ๐จ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง ๐ญ๐ก๐ž ๐Œ๐จ๐ฆ๐ž๐ง๐ญ๐ฎ๐ฆ ๐š๐Ÿ๐ญ๐ž๐ซ ๐๐…๐‚๐Œ ๐Ÿš€
BFCM may be over, but the work doesnโ€™t stop here. Here's how you can keep the sales rolling and make the most of your efforts:

โœ… ๐‘๐ž๐ญ๐š๐ซ๐ ๐ž๐ญ ๐๐…๐‚๐Œ ๐’๐ก๐จ๐ฉ๐ฉ๐ž๐ซ๐ฌ- Use remarketing campaigns to reach customers who browsed but didnโ€™t buy. A gentle nudge often converts them into buyers.

โœ… ๐€๐ง๐š๐ฅ๐ฒ๐ฌ๐ž ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐ƒ๐š๐ญ๐š- Dive deep into the BFCM data to understand what worked. Use these insights to refine your future campaigns.

โœ… ๐‹๐š๐ฎ๐ง๐œ๐ก ๐๐ž๐ฐ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐†๐ข๐Ÿ๐ญ๐ข๐ง๐ - The holiday season isnโ€™t over. Highlight gift worthy products or create bundles to attract late shoppers.

โœ… ๐‘๐ž๐œ๐ก๐ž๐œ๐ค ๐’๐ญ๐จ๐œ๐ค ๐š๐ง๐ ๐๐ซ๐ข๐œ๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ- Ensure best seller products are in stock and competitively priced to retain sales momentum. Donโ€™t let out of stock items cost you for future shoppers.

โœ… ๐…๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐๐ซ๐š๐ง๐ ๐‹๐จ๐ฒ๐š๐ฅ๐ญ๐ฒ- Transform one time BFCM buyers into loyal customers by offering brand tailored promotions. You can run promotion based on high potential customers, brand cart abandoners and so on.

BFCM is just the start of the holiday season. With the right strategy, you can turn it into long term growth. Whatโ€™s your post BFCM strategy?

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