Improving Ratings and Reviews Can Boost Your conversion rate (CVR)

✅From A+ content to keyword targeting, everything is interconnected in the Amazon ads ecosystem, and reviews play a crucial role. I've seen many case studies where a product's rating improved from 4 stars to 4.3 or 4.5 stars, resulting in a 3% increase in the CVR. On average, when review ratings increase by 0.5 stars, the CVR can increase by 3%-6%.

✅According to a study, brands with more than 9 recent reviews (posted within the past 90 days) earn 52% more than average, while brands with over 25 recent reviews earn 108% more than average.

✅Negative reviews can significantly impact product performance on Amazon, and unfortunately, they cannot be removed. The best way to handle negative feedback is to take it seriously and address the issues, ensuring new customers are less likely to leave a negative review.

✅To understand the percentage of negative reviews and the category median for your products, you can use the ‘Product Opportunity Dashboard’ to analyze review insights for your products or those of your competitors.

✅You can examine reviews at both the parent and child ASIN levels, with detailed insights into each review topic and subtopic. For each topic or subtopic, you can see the category's median percentage and your product's percentage.

✅This tool also shows how each positive or negative topic affects star ratings and highlights trends in customer review topics.

✅Conduct this analysis for all your products, and feel free to reach out if you have any questions.