📊 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐭𝐢𝐥𝐢𝐬𝐞 𝐀𝐒𝐈𝐍 𝐋𝐞𝐯𝐞𝐥 𝐝𝐚𝐭𝐚 𝐫𝐞𝐩𝐨𝐫𝐭 𝐢𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲-📊

If you’re running Amazon campaigns, understanding ASIN level performance is important. Most advertisers look at overall campaign performance, but diving into ASIN level data gives you a detailed picture of what’s really working (or not working) for each product. When you know which ASINs drive the most sales or clicks, you can adjust your budget, keywords, and bidding strategy accordingly. Following are the key things which you should look into while going through the advertise product summary report-

◾ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐇𝐢𝐠𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐒𝐈𝐍𝐬- When you find ASINs with strong conversions, consider giving them a bigger budget or focusing your keywords and placements around them. For example, I audit one brand from beauty category and I noticed that they had multiple products under one campaign. By looking at into ASIN level data, I observed that one particular serum was outperforming others but the overall ACOS for that campaign was high as the spend were going in other non performing products too.

◾𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐔𝐧𝐝𝐞𝐫𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐒𝐈𝐍𝐬 - If you see an ASIN with high spend but few conversions, it’s a signal to adjust your bid or pause it from the campaign. This helps in reallocating your budget to high performing ASINs and cutting down unnecessary costs.

◾𝐅𝐢𝐧𝐝 𝐀𝐒𝐈𝐍𝐬 𝐃𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐮𝐝𝐠𝐞𝐭 𝐰𝐢𝐭𝐡 𝐡𝐢𝐠𝐡 𝐀𝐂𝐎𝐒 - Sometimes, specific ASINs attract a lot of clicks but don’t convert, leading to budget waste but if you are reviewing ASIN level data regularly then it will let you know these budget draining items early so that you can take corrective actions. This keeps your campaigns focused on those products which deliver good ACOS.
This data driven approach ensures you are using your overall ad budget wisely, focusing on what works and continuously optimising for better results. Let me know how you utilise this report.