๐ ๐๐จ๐ฐ ๐ญ๐จ ๐ฎ๐ญ๐ข๐ฅ๐ข๐ฌ๐ ๐๐๐๐ ๐๐๐ฏ๐๐ฅ ๐๐๐ญ๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ ๐ข๐ง ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐๐๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ-๐
If youโre running Amazon campaigns, understanding ASIN level performance is important. Most advertisers look at overall campaign performance, but diving into ASIN level data gives you a detailed picture of whatโs really working (or not working) for each product. When you know which ASINs drive the most sales or clicks, you can adjust your budget, keywords, and bidding strategy accordingly. Following are the key things which you should look into while going through the advertise product summary report-
โพ ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐ข๐ ๐ก ๐๐๐ซ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐๐๐๐ฌ- When you find ASINs with strong conversions, consider giving them a bigger budget or focusing your keywords and placements around them. For example, I audit one brand from beauty category and I noticed that they had multiple products under one campaign. By looking at into ASIN level data, I observed that one particular serum was outperforming others but the overall ACOS for that campaign was high as the spend were going in other non performing products too.
โพ๐๐๐๐ง๐ญ๐ข๐๐ฒ ๐๐ง๐๐๐ซ๐ฉ๐๐ซ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐๐๐๐ฌ - If you see an ASIN with high spend but few conversions, itโs a signal to adjust your bid or pause it from the campaign. This helps in reallocating your budget to high performing ASINs and cutting down unnecessary costs.
โพ๐
๐ข๐ง๐ ๐๐๐๐๐ฌ ๐๐ซ๐๐ข๐ง๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐๐ ๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐ก๐ข๐ ๐ก ๐๐๐๐ - Sometimes, specific ASINs attract a lot of clicks but donโt convert, leading to budget waste but if you are reviewing ASIN level data regularly then it will let you know these budget draining items early so that you can take corrective actions. This keeps your campaigns focused on those products which deliver good ACOS.
This data driven approach ensures you are using your overall ad budget wisely, focusing on what works and continuously optimising for better results. Let me know how you utilise this report.