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Jun 09, 2025 12:00AM

Amazon's Rufus AI assistant appears increasingly near purchase points. The button placement next to Add to Cart and Help sections shows strategic integration to influence buying decisions.

Todd Hassenfelt | Link to post

Seeing Rufus continue to show up not only in more places, but closer and closer to Add To Cart buttons.

One of the examples below from SERP where Rufus button is right next to Add to Cart and a Need Help Deciding, Ask Rufus expanded section right below for those that don't know what the symbol means yet.

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