Aug 18, 2023 12:00AM
Amazon's rolled out Top-of-search impression share. Available for Sponsored Brands/Products, it shows how often you nab the top spot when eligible. Thanks, Yogesh.
Yogesh Kumar
🚀Amazon Introduced TOP at Targeting Level🚀
Top-of-search impression share (IS)
The percentage of top-of-search impressions the target received of all the top-of-search impressions it was eligible to receive. Eligibility is determined by various factors, including target status and campaign status. This metric is available for Sponsored Brands and Sponsored Products campaigns. Top-of-search IS data is accessible for the last 90 days. For Sponsored Products, this metric gives the impression share for Top-of-search (first page).
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