Think hashtag#Amazon has reached growth maturity? Think again!

This week's Prime Big Deal Event has once again surpassed the expectations of many brands.

And for good reason:

Shoppers remain price-sensitive and turn to Amazon for their very basic needs. While brands seek volume growth opportunities.

Whether it's:

- Toilet paper
- Dishwasher tablets
- Beauty products
- ...

Amazon's deal page no longer caters exclusively to Electronics or Outdoor fans. Instead, more shoppers turn to Prime deals to fulfil their CPG needs.

The key success recipe?

Amazon prioritises execution over innovation. What appears boring at first is the repetition of a proven formula:

🔻 Low prices + 📦 fast delivery speeds = ⭐️ High customer satisfaction.

There really isn't much more to it.

Given Amazon's global scale, the retailer can also capitalise on this formula across regions – a key competitive advantage over Target, Walmart & Co.

So with that said, the question is:

𝗛𝗼𝘄 𝘄𝗮𝘀 𝘆𝗼𝘂𝗿 𝗣𝗿𝗶𝗺𝗲 𝗕𝗶𝗴 𝗗𝗲𝗮𝗹 𝗗𝗮𝘆 𝗲𝘃𝗲𝗻𝘁?

Let me know in the comments! 👇