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Mar 17, 2025 12:00AM

Amazon's Path to Purchase data tracks new-to-brand purchases. Crucial for brands targeting customer acquisition. Identify effective campaigns, optimize budgets, and enhance ROI by focusing on ads that attract first-time buyers. More new customers lead to long-term growth.

Evan Swanson | Link to post

Amazon’s new Path to Purchase data lets you track new-to-brand purchases.

Super cool for brands focused on customer acquisition.

If you want to know which ads are actually bringing in first-time buyers, this is the metric to watch.

• See which campaigns drive new customers
• Double down on what’s working
• Shift budgets strategically for better ROI

Sort your Path to Purchase data by new-to-brand metrics.
Scale the winning ad combos.

More new customers = bigger long-term growth.

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