Most of you are already aware of Amazon's new product title requirements, effective January 21, 2025.

Key new requirements:

✅For most product categories, titles may not exceed 200 characters, including spaces.
✅Special characters such as !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed unless they are part of the brand name.
✅Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

👉When you delve into the full guidelines, you'll find that titles in certain categories, such as Apparel (limited to specific product types like outerwear, sleepwear, etc.), have stricter limits of 125-130 characters, including spaces, in the US, CA, and JP marketplaces.

👉Titles must also not contain promotional phrases such as "free shipping" or "100% quality guaranteed."

👉Amazon recommends keeping product titles under 80 characters, as mobile screens truncate longer titles.

👉Include only essential information to help customers quickly recognize and understand the product. Prioritize key details in the following order, if applicable:
Brand name
Flavor/style
Product type name
Key attribute (unique selling proposition)
Color
Size/pack count
Model number

👉For products with variations, include size and color details in the child ASIN titles, not in the parent ASIN title.

👉These are just a few suggestions. Be sure to review the complete guidelines before optimizing product titles. Missing critical details could result in listing suppression.