Now Amazon is creating code for us??? This doesn't feel real.

Let’s be real—how many of us actually enjoy writing SQL queries? Amazon just made that a thing of the past (well, almost).

Introducing the SQL Generator for Amazon Marketing Cloud (AMC), or, as I like to call it, “the tool that lets you sound like a data genius without having to be one.”

This is why this is so good:
• Describe the audience you’re trying to reach—like “Customers who’ve seen my STV ads, visited my product page, but haven’t made a purchase in 30 days”, and the AI generative tool creates the query for you.

Even better, it explains the steps behind the code so you can understand the logic.

• Full-Funnel Advertising Insights: This isn’t just about simplifying data queries—it’s about connecting the dots across Amazon’s ad ecosystem. The SQL Generator allows you to:

✅ Build custom audiences: Use AMC signals to identify key customer behaviors and create hyper-relevant campaigns.
✅ Optimize multi-channel strategies: See how ads across streaming TV, audio, and Sponsored Products work together to drive conversions.
✅ Enhance ROI tracking: With cross-channel visibility, you’ll have the data to allocate budgets more effectively between brand-building campaigns and lower-funnel tactics.

So, overall, this isn’t just a productivity boost. It’s a whole new way to connect with your audience. Combine AMC’s shopping and streaming signals with this AI power, and you’re looking at smarter, faster, and more innovative campaigns.

Amazon’s investment in AI ensures that you can still run with the best, even if you’re not fluent in SQL.

💡 Available in early 2025 for all AMC customers.

How are you planning to use this? Will it finally make SQL less scary, or are you still holding onto Excel for dear life? 😂


♻️ Share so all sellers get ready for when this features land on their accounts