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Jan 27, 2025 12:00AM

Amazon's new Scheduled Bid Rules automate ad bid management. The feature allows preset bid adjustments for key events like Valentine's Day and Spring Sales, optimizing ROI while saving time on manual adjustments.

Snehil Shreya | Link to post

๐Ÿ’ก ๐—ง๐—ฎ๐—ธ๐—ฒ ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น ๐˜„๐—ถ๐˜๐—ต ๐—”๐—บ๐—ฎ๐˜‡๐—ผ๐—ปโ€™๐˜€ ๐—ฆ๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ๐—ฑ ๐—•๐—ถ๐—ฑ ๐—ฅ๐˜‚๐—น๐—ฒ๐˜€ ๐Ÿ’ก
Amazon just introduced a brilliant feature- ๐—ฆ๐—ฐ๐—ต๐—ฒ๐—ฑ๐˜‚๐—น๐—ฒ๐—ฑ ๐—•๐—ถ๐—ฑ ๐—ฅ๐˜‚๐—น๐—ฒ๐˜€- that lets you plan bid adjustments ahead of time for key events. This isnโ€™t just another tool, itโ€™s a smarter way to optimize ad performance and get the most out of your ad spend.

๐—ช๐—ต๐˜† ๐—œ๐˜โ€™๐˜€ ๐—ฎ ๐—š๐—ฎ๐—บ๐—ฒ ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐—ฟ:
โœ… ๐— ๐—ฎ๐˜…๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฅ๐—ข๐—œ: By adjusting bids strategically during high traffic periods, you can capture more shoppers when theyโ€™re most likely to buy.
โœ… ๐—ฆ๐—ฎ๐˜ƒ๐—ฒ ๐—ง๐—ถ๐—บ๐—ฒ: No more manual bid adjustments- set it and focus on other deep dives.
โœ… ๐—ฆ๐˜๐—ฎ๐˜† ๐—–๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ถ๐˜๐—ถ๐˜ƒ๐—ฒ: Ensure your ads remain visible during peak demand without overspending afterward.

๐—›๐—ผ๐˜„ ๐˜๐—ผ ๐—จ๐˜€๐—ฒ ๐—œ๐˜ ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜†:

๐Ÿ’˜ ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฉ๐—ฎ๐—น๐—ฒ๐—ป๐˜๐—ถ๐—ป๐—ฒโ€™๐˜€ ๐——๐—ฎ๐˜†:
๐Ÿ‘‰ Schedule bid increases in the weeks before Valentineโ€™s Day to target last minute shoppers.
๐Ÿ‘‰Post event, lower bids to avoid wasting budget when demand drops.

๐ŸŒธ ๐——๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€:
๐Ÿ‘‰Boost bids at the start of March to capitalise on seasonal shopping trends.
๐Ÿ‘‰Gradually scale down after the sales peak to keep spending under control.

Always use performance data from past events to identify optimal bid times and adjustments. This is your opportunity to stay one step ahead and make data driven decisions effortlessly.

How are you planning to use this to supercharge your campaigns?

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