Amazon F***** it up... again 👇


Here is a screenshot of the new MYE UI...

1️⃣ Statistical significance is gone... version A is doing better, but the statistical significance of this test is 18% if you manually calculate it

2️⃣ Misleading sellers ... you can't say "A is Winning" - it's like saying Trump will definitely fix America ... give it time!

3️⃣ Conversion units are gone... now I have to do it manually

WTF Amazon? 🙄

Here is the issue: many sellers do not understand the basics of A/B testing, and what Amazon, in my opinion, has done here is an effort to simplify it. But by doing that, they are hiding valuable and crucial data that can significantly impact sales.

What are your thoughts?