🚨Amazon Launches New Conversion Killer 🚨

If you were expecting some good news this morning, I'm sorry to disappoint you. It's more bad news for all of us.

Amazon just rolled out a new "Frequently Returned" badge, and guess what? Amazon decided to place it above the fold. How much above the fold, you ask? Like it's one of the very first things customers see.

If your listing gets slapped with this badge, prepare for the worst scenario possible. Plummeting conversion rates thanks to an ominous red badge that turns people off. I have seen some listings go from a 15% conversion rate to sub-5%. It's not pretty. The bright red doesn't help either!

There is "some" good news, though. So far, the badge is only showing for affected variations, so if you have a problem child, go ahead and turn off PPC for the variations that have the badge.

I also think this might be a temporary badge since Amazon is testing it across their site on select 3P sellers. Who knows, it might not stick.

One last tip. Even if you have not seen this badge show up on your listings, audit your reviews, owner manual, and physical packaging! Make sure that you are keeping your customers happy AND providing clarity. No more playing games with your hero image and the actual item arriving looking totally different.

Have you seen this badge on your listings? If so, have you seen a dramatic impact?

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P.S.

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