Amazon has introduced a feature that lets you see potential impressions at different bid levels only in Sponsored Products Campaigns. This can help you to optimise your bidding strategy if your only focus is to bring sales irrespective of ACOS & profitability.
Before blindly following these bids recommendation, you should know of its pros & cons. Here are some key points to consider:
👉 Pros:
â–ª You can leverage historical data to fine tune your bids.
â–ª The feature shows estimated impressions for various bid levels, giving you a clearer picture of potential outcomes.
👉 Cons:
â–ª Amazon might suggest higher bids that could increase your account CPC and could lead to increase in ACOS.
▪ Just because you get more impressions, it doesn’t guarantee you more conversions at better ACOS. It’s important to focus on profitability and goals.
According to me, you should use these suggested bids as guidelines rather than rules. Testing different bid levels while monitoring performance can help you find the optimal balance for your campaigns.
