Amazon just rolled out new updates to its Customer Experience Score system.

And it’s quietly changing how sellers get ranked and win the Buy Box.

Most brands aren’t even aware.

Let’s break it down 👇

(1 / 5)

Amazon now gives every product a Customer Experience (CX) Score.

This is based on:

🔸 Negative reviews & returns
🔸 Late shipments
🔸 Customer feedback
🔸 Product detail accuracy
🔸 Packaging quality

Amazon is watching it all.

(2 / 5)

Here’s how it impacts you:

✅ Better CX score → Higher Buy Box win rate
✅ Better CX score → Less penalty during peak seasons
✅ Better CX score → Higher organic visibility (especially mobile)

It’s no longer just about listings—it’s about operations too.

(3 / 5)

How we help brands fix their CX score:

🔹 We audit reviews & returns to uncover recurring issues
🔹 We optimize product descriptions to reduce "wrong item" returns
🔹 We flag listing issues that trigger customer confusion
🔹 We align FBA inventory to ensure faster fulfillment

(4 / 5)

Sellers think Amazon rewards “the best price.”

Wrong.

Amazon rewards the best customer experience.

And this includes:

🔸 Low return rates
🔸 Clear expectations
🔸 Fast & consistent shipping
🔸 Quality packaging

Want higher rankings? Start here.

(5 / 5)

Most sellers think reviews and pricing are the biggest signals.

In 2025, it’s going to be customer experience.

Get ahead now—or Amazon will bury you under competitors who do.