🚀 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗡𝗲𝘄 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀!
Amazon has introduced Customer Journey Analytics within the Brand Analytics dashboard, giving sellers powerful insights to make better decisions.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗯𝗿𝗶𝗻𝗴𝘀:
🛒 Spot shoppers who added items to their cart or wish list but didn’t complete the purchase.
🎯 Use Amazon Marketing Cloud (AMC) to create custom audiences and retarget these potential customers with ads.
This is a fantastic opportunity to reconnect with interested shoppers and drive more conversions.

2025 is shaping up to be a big year for data driven selling, with Amazon giving us even more tools to understand our customers better. The real challenge? Turning these insights into effective strategies to stay ahead in the game!

Have you checked out this new feature yet? How do you plan to use it for your business?