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Sep 14, 2024 12:00AM

Amazon's new AI tool for A+ pages falls short of expectations. The feature allows content generation for 5-6 modules, including headlines and backgrounds. However, testing reveals AI-generated images are of poor quality, mirroring issues seen in other Amazon advertising tools.

Prem Gupta | Link to post

Generative AI for A+ pages

➡️Amazon has introduced generative AI for creating A+ pages. Currently, 5-6 modules are AI-ready, allowing you to generate content by simply selecting a few settings. This feature lets you create both headlines and body text, and choose between realistic and abstract backgrounds. Additionally, you can upload reference images and select from multiple image themes.

➡️We tested this feature, and currently, it doesn't seem worthwhile. The AI-generated images are coming out quite odd, similar to the issues we've seen with custom image generation for Sponsored Brands (SB) and Sponsored Display (SD) campaigns.


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