My word for 2025 is disruption.

I never thought AI would make it to the realm of flat files because of its complexities and ever-changing requirements.

But the disruption of everything we know in the marketplace is changing, from the way we build listings to the process of getting reimbursed.

This new (beta) feature lets you upload product details in a spreadsheet without any format or convention, and voila—AI converts it into Amazon-ready listings.

But wait, there’s more:
1️⃣ Upload Consolidation: Spreadsheet uploads have moved to "List Your Products" under Catalog. It’s now your one-stop hub for adding new products, templates and tracking uploads.

2️⃣ Purge & Replace: This feature deletes ALL your listings and replaces them with the contents of your file. Proceed with caution, and definitely no caffeine-fueled late-night uploads. ☕💀

3️⃣ Beta Quirks: No variation grouping support (yet) or edits to existing listings—so keep that in mind.

While it’s great to see AI smoothing out the listing process, this new tool is also a reminder: Double-check your uploads, or you might end up with… nothing. Literally.

Has anyone else tested this out yet? I’d love to hear your thoughts! 👇