Amazon just launched "Interests" - their new AI-powered shopping feature. But what does it really mean for brands and sellers?

While some are predicting doomsday scenarios for SEO and traditional product discovery, let's take a breath and focus on what really matters:

🎯 This is evolution, not revolution. Search behavior has been changing for years - this is just the next step.

Here's what smart brands should focus on:

1. Create authentic, problem-solution focused listings
Your products need to speak naturally to customer needs - not just stuff keywords. This has ALWAYS been best practice.

2. Embrace user-generated content
Reviews and customer feedback aren't just social proof - they're valuable signals about how real people use and value your products.

3. Build emotional connections
Your brand needs to stand for something. AI can match features, but it can't create brand loyalty.

💡 Key Takeaway: Instead of chasing algorithm changes, focus on timeless principles: Clear communication, authentic customer connections, and strong brand building.

The tools for discovery may change, but great products that solve real problems will always find their audience.

Read the official release notes here: https://lnkd.in/gxCnUg_C

What are your thoughts on this new feature? How is your brand adapting to AI-driven discovery?