❌ At Amazon Accelerate, there was a significant focus on their new AI image generator for A+ content.

While the potential is there, I have yet to see 100% AI-generated content that I would ever share with a client.

I’m open to being proven wrong—perhaps one day someone will change my mind!

Currently, the AI generator lacks quality outputs, but it could be a lifeline for smaller sellers with zero budgets for creatives.

However, we must ask ourselves: is something better than nothing?

If low-quality AI images deter shoppers and push them toward competitors, the tool may do more harm than good.

We’re leveraging AI in smarter ways, such as:

1️⃣ Analyzing competitor reviews to better understand our target audience.
2️⃣ Creating our own stock lifestyle imagery to maintain brand consistency.
3️⃣ Using Amazon's Rekognition to gauge how Amazon and perhaps Rufus interprets our images.
4️⃣ Scaling tailor-made designs across hundreds or thousands of ASINs for clients with large catalogs.

For now, high-quality creatives like the one below are driving sales increases of up to 2500% for our clients.

What are your thoughts on AI in e-commerce?

Have you found success with it, or do you prefer traditional creative methods? Let’s connect!