Is your Vendor Manager asking you to increase your investments in Subscribe and Save, Business Discounts, or other programmes?

» Ask them for a 𝗳𝗿𝗲𝗲 𝘁𝗿𝗶𝗮𝗹 𝗽𝗲𝗿𝗶𝗼𝗱 in the fourth quarter. «

#Amazon is famous for making bold investment demands on your teams. However, most of these aim to improve the online retailer's bottom line.

❌ With a limited Return on Investment for your business.

So if your buyer has already "recommended" certain investments for the next AVN cycle, ask Amazon for a free trial.

This allows you to:

✅ Familiarise yourself with the programme
✅ Run time-limited test & learns
✅ Review the reporting quality from Amazon
✅ Assess the impact on your sales and gross margins
✅ Identify the return on investment

Remember: Once a dollar is spent with Amazon, you won't get it back so easily.

So make sure your teams perform their due diligence.

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How are you evaluating investment requests from Amazon?

Let me know in the comments!