Pre-Prime Day? Amazon's Big Spring Sale (BSS?) is getting front page support to let consumers know in the US that this first ever 5 day Big Spring Sale is starting March 20th.
You don't need to be a Prime Member to shop most the deals! Sharing some images from Amazon shopping app and their blog post on this event which looks to have deep discounts focused on at least 8 big categories and be a driver for Amazon Prime sign ups. Also, maybe more emphasis on retention of existing Prime Members.
Prime Retention efforts: You will see that they feature a "Your Prime Benefits" box and then for those that click on it will see their Prime Value Tracker with how many Songs, Books, Videos, and Packages you have bought with your Prime Membership. Not to mention the early access deals for Prime members.
Details from Amazon's "About Amazon Page" (link in comments)
Amazon’s first-ever Big Spring Sale kicks off March 20 and runs through March 25, giving customers the chance to shop great deals on seasonally relevant items.
What kind of deals can I expect to find during Amazon’s Big Spring Sale?
Amazon customers in the U.S. will find deals on seasonal essentials like:
- Up to 50% off select beauty products
- Up to 50% off select sports and outdoors equipment
- Up to 40% off select home products
- Up to 40% off select spring apparel
- Up to 40% off select electronics
Do I have to be a Prime member to shop the sale?
No, all customers can shop the Big Spring Sale. Prime members will have special access to a suite of exciting, exclusive deals, which can be found at amazon.com/bigspringsale. If you’re not a Prime member yet, you can join now to start getting member benefits like fast, free shipping, entertainment, exclusive savings, and more.
You’ll find discounts on warm-weather essentials like spring fashion, outdoor furniture, lawn and garden essentials, cleaning and organizing products, and more. All customers can shop the sale, which includes deals on Amazon devices like Echo and Kindle devices, and Prime members will receive access to exciting, exclusive deals.
#amazon #deals #bigspringsale #bss