Jun 28, 2023 12:00AM
Amazon's DSP Forecasting Widget eases creative strain for DSP advertising. Prioritize based on the product category and audience impact. Forecasts for existing line items are auto-generated. Future updates include video and audio duration-based forecasts. Thanks, Danilo.
Danilo de Castro Alvares
Struggling to get creatives for your Amazon DSP advertising with a stretched graphic design team? 🎨
Now, with the updated DSP Forecasting Widget, you can easily simulate the impact of different creative sizes on the forecast widget for your specific product category and audience to prioritize the most important ones. No more guesswork!
Key features:
1️⃣ Creative Size Filter: Assess the impact of different sizes on spend, impressions, and reach.
2️⃣ Creative Language Integration: For Language Targeting, the widget considers creative language too.
The widget automatically generates forecasts based on size and language for existing line items.
Upcoming updates:
🎥 Video Forecasting Widget: Launching Q4 2023 to support video creative sizes.
🔊 Audio Duration-Based Forecasts: Launching Q1 2024 for forecasting based on audio duration.
Optimize your campaigns and reduce strain on your graphic design team. Embrace data-driven decisions with Amazon DSP!
