👉 Have you been using the Customer Review Insights tool?

It’s one of the less talked about features on Seller Central, but it’s packed with value.
By analyzing thousands of reviews, it identifies key topics—positive and negative—across categories, niches, or specific ASINs (so you select any of these options).

How Can You Leverage It?

➡️ Product Development
If you're planning a new product, this tool highlights what customers love and what they don’t.

Helps to avoid common pain points and incorporate features customers truly value right from the start. Also helps to know the key topics that encourage customers to write reviews.

➡️ Content Optimization:
Highlight Use Cases: Reviews often reveal unexpected use cases. For example, a brand selling bulk bedsheets found customers were using them for Airbnbs. Adding this in the product description made their content resonate better with the target audience.

Positive reviews can point out key benefits or features you might not have included in your listing. Incorporate these into your content to strengthen your value proposition.

➡️ Address Negative Points
If your product resolves common complaints in the market, you can highlight it in your infographics e.g. 'why choose us' or the product vs others.

➡️ Competitive Benchmarking
Identify where your product stands out.

➡️ Advertising Strategies
You can tailor ad copy to customer sentiments.
Positive reviews can further inspire ideas for gathering testimonials, case studies, or social proof for your brand.

Incorporate direct quotes or paraphrased insights into graphics, product videos, or even Amazon Store pages.