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Customer Experience Metrics & Issues

➡️Customer experience metrics is a tool (currently in Beta) available in the US to help sellers identify opportunities to improve customer experience.

➡️Your awareness of your customer experience (CX) metrics performance is essential to consistently driving a great shopping experience on Amazon.

➡️The CX metrics page provides summary data and deep diving capability across several important CX dimensions.

➡️To provide a great customer experience, you must review and resolve your customer experience issues for the following metrics:

✅Prime eligibility: Products that are eligible for Prime can ensure a better shopping experience and may see higher conversion rate. Enroll your products in Fulfillment by Amazon or Seller-Fulfilled Prime to ensure Prime eligibility.

✅In-stock rate: Going out-of-stock may have both short-term and long-term impact on customer experience as well as your traffic and sales. Replenish your products to keep them in-stock.

✅Price competitiveness: Keeping your prices sharp may improve your chances of becoming the Featured Offer on the product detail page. Set your price (+ shipping) at or below the competitive price to ensure that your offers are eligible to be the Featured Offer on the product detail page.

✅Selection completeness: Offering your selection directly can help you ensure a great customer experience, improve traffic and sales, and build brand loyalty.

➡️You can access it from Seller Central>Performance>Customer Experience Metrics.