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Jul 04, 2024 12:00AM

Amazon's custom advertising solution. Launched in 2015, allows eligible sellers to transform their iconic boxes into creative designs like roller coasters or castles for cats. This unique marketing strategy isn't widely discussed but could enhance customer engagement.

Mansour Norouzi | Link to post

When Amazon Box Becomes a Billboard!

What's the first thing all Amazon customers see when they receive their orders?

The iconic Amazon box with its logo, of course!

But imagine customers' surprise when they receive a box that transforms into a roller coaster, a castle, or an office - all for their cats' enjoyment.

Amazing, right? Can you picture the excitement?

Did you know this is actually possible?

It's part of Amazon's custom advertising solution, launched in 2015 but not widely discussed.

This option isn't available to all sellers; you must be eligible and follow Amazon's policies.

What are your thoughts on the effectiveness of these campaigns? Has anyone here experienced running them? If so, what was your experience? If not, would you consider it for your brand?

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