🚀 Big Changes to Amazon’s Brand Metrics!

Amazon just upgraded its Brand Metrics, and every seller should be aware of this.

Before May 2024, metrics excluded high-value customers, but now they’re fully included. This might shift your historical data a bit, but it brings huge benefits: You’re now seeing the complete picture of your brand's performance.

Here’s what’s exciting: You can track not only the number of shoppers but also how your performance stacks up against the category median and top performers across the funnel—from awareness to purchase.

Example: Say your shopper growth is 15%, but the top players in your category are at 20%. You’re doing great, but this insight shows exactly where you can improve and close the gap. That’s powerful stuff when planning for Prime Day or the holiday rush!

These updated metrics give you deeper visibility into whether changes are due to category-wide shifts or specific to your brand—crucial for tweaking your strategy and staying ahead of the game.

Curious to see how your brand measures up now? Check this video to know how to get there.