🚀 By far the best update from Amazon this year!

Amazon’s new Brand Metrics update allows you to see your funnel performance like never before—tracking not just the number of shoppers, but the percentage compared to category median and top performers.

This is a game-changer.

You can now understand exactly where your brand stands, and more importantly, how it stacks up against your competition across the entire purchase funnel—from awareness, to consideration, to purchase.

For example, if your shopper growth is 15% but the category top is 20%, yes, you’re growing, but you’re still behind the leaders. This level of insight is critical for adjusting your strategy and staying ahead.

We just wrapped up an insightful webinar with Grant Noskey from the Amazon team diving deep into these updates.

Huge thank you to Grant Noskey and Amazon team for hearing our feedback and making this powerful tool even more practical!

Check out the link to the video in the comment section where we dive deep into everything you need to know about Brand Metrics.