Seller Support just got an AI upgrade! Unfortunately, it still doesn’t fully understand your issues

Amazon is changing how we get help, and let’s just say, if you thought Seller Support was frustrating before, prepare yourself.

Reaching a real person is now more difficult than ever:

1️⃣ You select an issue → Amazon will show you a list of information requests before you can proceed.

2️⃣ If your issue isn't listed, you describe it in a text box → Amazon’s AI will "analyze" your message and suggest what it thinks are the problems you need to fix → then you can contact them.

3️⃣ Then… you wait and hope Amazon gets it right.

Sounds convenient? Maybe.

But it's more hoops to jump through before you can actually talk to someone? Absolutely.

The thing is...

Some cases may now be completely handled by Amazon’s AI system, meaning you provide info but never talk to anyone.

I expect Amazon will send cases to the right department faster. But if that department doesn’t interact with sellers, will it really solve problems, or just add more hoops to jump through?

And don't get me wrong, automation is great (when it works). But when AI misclassifies an issue, that means more delays, more lost time, and more money at risk.

So, this isn’t just about how you open cases, this is about how fast your problems get fixed.

At this point, getting actual help from Amazon feels more like winning the lottery than a support request.

Are you seeing this in your account yet? Has it actually helped you solve problems faster, or are we just being gaslit into thinking we’re getting better support?