Ever wondered what to do with your ads when your product goes out of stock?

Here's the scoop:

👉 If you're running Sponsored Product or Sponsored Display ads, you can relax! These ad types are "retail aware," meaning if your product is out of stock and doesn't have the buy box, your ads automatically become ineligible. No need to manually pause them.

👉 If you're running Sponsored Brand ads, your ads might keep running. In this case, consider pausing your Sponsored Brand campaigns until you're back in stock. (If you have other in-stock products in your ads those products will still appear in SB ads)

𝗪𝗔𝗥𝗡𝗜𝗡𝗚: Keep an eye out for products in the "In-Stock Head Start" program. If this is enabled your product will be eligible for the buy box while being checked into the warehouse. These products have longer ship times which hurts conversion rates. Lower conversion rates means poor ad performance. In this case pausing ads would be wise.

The bottom line? For most cases, you don't need to stress about pausing your ads when you're out of stock. Amazon's got your back! 💪 As always, make strategic decisions based on your unique situation.

𝘗.𝘚. 𝘐 𝘳𝘦𝘤𝘰𝘳𝘥𝘦𝘥 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘰𝘯 𝘩𝘰𝘸 𝘵𝘰 𝘱𝘢𝘶𝘴𝘦 𝘢𝘥𝘴, 𝘈𝘕𝘋 𝘦𝘯𝘢𝘣𝘭𝘦 𝘵𝘩𝘦𝘮 𝘢𝘨𝘢𝘪𝘯 𝘶𝘴𝘪𝘯𝘨 𝘣𝘶𝘭𝘬 𝘧𝘪𝘭𝘦𝘴.

𝘊𝘰𝘮𝘮𝘦𝘯𝘵 "𝘱𝘢𝘶𝘴𝘦𝘥" 𝘢𝘯𝘥 𝘐'𝘭𝘭 𝘴𝘦𝘯𝘥 𝘺𝘰𝘶 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬.

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