📣 BOLD PREDICTION 😲

Amazon will crack $13.5 billion in sales for Prime Day.

Let's go back in history for a moment.

What did they do in 2023? $12.7 billion

How about 2022? $12 billion

So, why am I predicting a massive jump to $13.5 billion?

For a couple reasons. Let's dig in 👇

1. We have catastrophic inflation decimating the middle class in America right now. I'm sure you've seen the viral video of the guy placing the same exact grocery order that he placed in 2022. It went from $127 to $414 😱

What this translates to is a monsoon of Americans seeking deals. People are thirsty for good deals and Prime Day is synonymous with "bargain hunting." Now, it's common to get all of your Christmas shopping done during prime Day. Crazy, I know. Or maybe it's genius.

2. Amazon experienced a historic surge in Prime memberships. There are now over 180 million Prime members. That's a 8% YOY increase. What do you think those 180 million people are going to do on Prime Day? That's right, sit back in the couch and SHOP.

3. Consumer debt just hit a whopping $1.13 trillion. Yes, you read that right. We have gone past the point of no return. Shoppers are addicted to debt and so far they could care less about the long term consequences. I expect people to leverage their lending options between new credit cards, increasing their credit limits, and utilizing Amazon's BNPL program with Affirm.

So, am I completely off? Or, am I being too conservative? Drop your predictions below 👇

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