Should hashtag#Amazon vendors focus on price promotions in 2025?

Deals are an effective lever to grow revenue on Amazon. But the required funding can quickly drain the profit margins of participating brands.

So should you even run price promotions this year?

Here's my take:

𝗩𝗲𝗻𝗱𝗼𝗿𝘀 𝘄𝗶𝘁𝗵 𝘀𝗲𝘃𝗲𝗿𝗲 𝗺𝗮𝗿𝗴𝗶𝗻 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱:

» Avoid costly price promotions like Top Deals
» Instead, run SnS or Coupon promotions to retain customers
» Divert the promotional focus to slow-moving items
» Shift investments to Amazon Advertising

Driving a -profitable- portfolio mix will become the new benchmark for brands in 2025.

TDLR;
High margin & low price elasticity: avoid discounts ❌
High margin & high price elasticity: ideal for deals 🍾
Low margin & low price elasticity: discount only if overstock or EOL✋
Low margin & high price elasticity: discount to activate listings 🎯

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What's your take on price promotions this year?

Let me know in the comments!