Amazon upgrades bid adjustments with scheduling. The feature aims to optimize campaigns by timing bids to peak ad performance hours. It's also paired with a new hourly campaign report, giving insights on ad effectiveness. Thanks, Himanshu.
Himanshu Verma
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👉 New bidding rule to automate bid adjustments
Amazon has introduced schedule rules for bid adjustment.
➡️ You can choose from two scheduling options:
- Daily, allowing you to run ads throughout the day or during specific hours with defined start and end times, and
- Weekly, where you can select specific day(s) of the week.
➡️ It's important to note that these scheduling rules are applied on top of your existing bidding strategy and placement adjustments. For instance, if you already have a dynamic bid - up and down adjustment set at 20%, these new rules will be applied on top of it based on the percentage you specify.
✅ This new feature presents a valuable opportunity to enhance the performance of your advertising campaigns by tailoring your bids to specific times of the day or particular days of the week when your ads perform best.
✅ Making it easier to manage day-parting, along with added support of the new hourly campaign performance report. This report provides valuable insights into when your ads are most effective.
