New Capacity Limits are here and Amazon’s expectations just got clearer.

Starting June, Amazon is adjusting FBA capacity limits again with advanced previews for July and August to help sellers plan ahead.

Amazon wants sellers to run leaner, smarter operations, and if you need more space, prove why.

Here’s what’s new:

🟣 Capacity Manager is now essential, not optional.
If you want more inventory space, you’ll need to use Capacity Manager and name your own reservation fee. The higher the fee, the better your chances.

But here’s the incentive:
If that inventory converts, Amazon gives you performance credits to offset the fee.

🟣 AWD (Amazon Warehousing & Distribution) is being positioned as the go-to for bulk storage.
AWD isn’t subject to FBA capacity limits, and comes with automatic replenishment, no aged inventory surcharges, and optimized inbound routing.

In other words:
If you want to send more than your current limit, Amazon expects you to play their long-term storage game.

🟣 Inventory Performance Index (IPI) matters more than ever.
Your IPI, historical sales, forecasted demand, and promotion plans all now factor into your personalized capacity, making performance, not intent, the deciding factor.

Key Prime Day cutoffs:
• June 9 for “minimal shipment splits”
• June 18 for “Amazon-optimized shipment splits”

Miss these, and you might miss Prime Day exposure entirely.

If your account isn’t tracking inventory age, turns, and excess stock levels, you’re already at a disadvantage.

Amazon is telling you: They’ll reward sellers who operate efficiently, launch with data, and think like supply chain strategists, not just brand builders.

Need more space? You’ll need more proof.

Want to future-proof your ops? Start thinking in terms of:
→ Blended use of AWD + FBA
→ Dynamic inventory levels tied to real forecasts
→ Operational hygiene: low aged stock, faster turns, clean listings

Because capacity is no longer something you get.
It’s something you earn.