Amazon drops the hammer on brand stores -
by testing THIS bold new change to your listings.
Removing brand store links under titles and replacing them with a logo.
Brands beware:
⤷ This move could reduce clicks to your brand store.
But, the change also creates an opportunity.
⤷ The right logo could attract more clicks and directly impact conversions.
Think about Nike's "swoosh" logo or Apple's "bitten apple". Both are iconic symbols that consumers connect with quality and innovation.
Now, more than ever, brands need to leverage the power of logos to capture their audience's attention and increase their click-through rate.
Will your logo pass the test?
✌️❤️🍕
#AmazonCTR
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