Amazon is moving things around on mobile.

Titles & reviews? Pfft. Hero image first, baby.

Andrew Bell called this out.
⤷ and it’s pretty important.

Amazon seems to be testing title and image placement on mobile devices.

Take a look at the old one.
⤷ Image came after title, reviews etc.

Take a look at the new one.
⤷ Image is first.

Why does this matter?

It’s clear your main hero image is important.
And now it’s in the direct spotlight.

What are your thoughts?