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Mar 10, 2025 12:00AM

Amazon tests a new coupon format showing final prices post-coupon, aiming to improve conversion rates. High-priced brands prefer percentage discounts. No official announcement yet, but the change could impact click-through rates.

Jon Elder | Link to post

🚨 Amazon Testing New Coupon Format🚨

Brands started noticing a coupon change on their listings this week.

Thankfully, it's a good change. Amazon is currently testing to see if customers convert better if they know the final price AFTER the coupon instead of showing the percent off or dollar off.

🤔 So far, the only brands grumpy about this are higher price points. Once you hit $100+, there is more power in showing % off. Psychology 101...

To date, there has been no official announcement from Amazon, but I think we all know where they're headed with this.

👉 I'm really curious to know your thoughts on this one. Negative overall or a big boost to CTR? Post below!

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