New Research: Amazon Ads' latest study demonstrates the multiplier effect in digital advertising! Are you ready to unleash the power of Display and Video?

📊 Did you know combining display and video ads can drive 2.2x higher brand awareness lift? Let's dive into this insight and what it means for your advertising campaigns.

Brand lift is a crucial metric that measures the impact of advertising on consumer perception and behavior. It matters because it directly correlates with long-term brand success and customer loyalty.

Key findings from the research (Read the full study here: https://lnkd.in/gVnV6cev):

1️⃣ Synergy in action: Display + Video ads create a lasting impression, driving 2.2x higher brand awareness lift compared to video ads alone.

2️⃣ Diversity drives results: Running video ads across Twitch, Prime Video, and other channels significantly boosts brand awareness lift.

3️⃣ Full-funnel strategy wins: Brands implementing both upper and lower-funnel tactics saw 2x higher brand lifts.

4️⃣ Emerging brands, take note: New brands experienced 5.3x higher lifts in relative brand awareness compared to established brands.

5️⃣ Content alignment matters: Tailoring content to specific channels (e.g., sports content for live events) resulted in up to 7.5x higher brand awareness lift.

How can brands apply these insights?

• Embrace a multi-channel approach, combining display and video ads for maximum impact.
• Leverage the unique strengths of different platforms like Twitch and Prime Video.
• Implement a full-funnel strategy to nurture brand awareness and drive conversions.
• Align your content with the focus of specific streaming channels for better results.

TL;DR? A well-rounded, strategic approach to Amazon advertising can significantly boost your brand's visibility and consumer perception.