🚀 Boost Average Order Value 25% with Amazon Store Traffic!
Recently, I shared the importance of driving traffic to your Amazon Store, and someone asked me if there’s any data to back it up.
Well, here’s the case study you’ve been waiting for.
In July 2024, we noticed some key differences between our business report and our Amazon Store data:
â– Average Sales Per Order
Our Amazon Store achieved a 25.5% higher average sales per order, despite a slight 2.8% decrease in the average selling price.
â– Average Units Per Order Item
We also saw a 29.5% increase in units per order. Order Item Session Percentage: While there was a 14.8% decrease here, it was offset by the other positive metrics.
â– Unit Session Percentage
Most notably, our Store experienced a 10.1% higher unit session percentage, indicating stronger customer engagement.
This data shows that driving traffic to your Amazon Store doesn’t just bring in more visitors—it also increases the quality of those visits. Even with a lower average item price and a decrease in order session percentage, the higher unit session percentage clearly indicates that customers are more engaged and buying more when they’re in the Store.
This shows the importance of a well-optimized Amazon Store and driving traffic to store. If you’re not already focusing on it, now is the perfect time to start.
